Destini | United Kingdom Privacy Policy

United Kingdom Privacy Policy

 For the US Privacy Policy, please click here.



Destini Global LLC (“Destini”, “we” or “our”) provides a product locator service called Destini that enables you to search for locations that sell certain products.  In connection with your use of the product locator, we will obtain limited information about you (referred to in this policy as “Personal Data”) that we use to operate the locator service. This privacy policy explains how Destini uses the Personal Data we collect from you when you use the product locator.


Please read this privacy policy so that you can make an informed decision about using the product locator.


Destini Global LLC is the controller of the Personal Data collected. This means it determines how and why to process your Personal Data. Although the product locator appears on the website or in the application of our client, the product locator service is provided by Destini and our affiliates and service providers.


This privacy policy was last modified on June 8, 2021.


Collection of Personal Data

We collect your Personal Data in the following ways:





We are unable to identify you personally using only the Personal Data we obtain from your use of the product locator. It is not until you provide us with your name and email address (if you choose), that we can link the Personal Data we have obtained about you, to you personally.


Use of Personal Data

We will only use your Personal Data when the law allows us to. The purposes for which Destini collects and uses your Personal Data are set out in the table below, together with the corresponding legal basis that we rely on for collecting and using such data:


Purpose Legal basis
To provide the product locator service to you Necessary for our legitimate interests (to provide a service requested by you)
To monitor your use of the product locator so that we can understand how you use the product locator and make improvements to the product locator and our other services accordingly Necessary for our legitimate interests (to analyse usage of the product locator to better understand our products, services and business in general, to identify shop locations which are relevant to you and products that are of interest to you)
To provide reports to our clients. These reports include information on the search behaviour of users at the post code level and information users voluntarily submit through fillable forms in the product locator


Legitimate interests (to fulfil the obligations we have in our contracts with clients (i.e. the producers of the products))



Disclosure of Personal Data

We may share your Personal Data with the parties set out below for the purposes set out in the table above.







Retention of your Personal Data

 We will retain your Personal Data for so long as necessary to fulfil the purpose for which we collected your Personal Data, and to comply with applicable legal and regulatory requirements. Generally, we keep your Personal Data for the duration of our relationship with our clients. This allows us to provide historical reports to our clients and to identify cyber-attacks, if one were to occur.

Your Personal Data is primarily stored in digital media, and when we no longer need to retain your Personal Data we will dispose of your Personal Data, whether stored in digital media or in hard copies, in a secure manner.


International transfers of your personal data

Destini is based in the United States. This means your Personal Data will be transferred to and stored in the United States. If you are based outside the United States, this involves transferring your Personal Data to a country where data protection laws may not be equivalent to those in the country you are based.

If you are based in the UK, we are obliged to inform you that the UK Government has not decided that the data protection laws in the United States are adequate.

The legal basis for transferring your data in this way is that the transfer is necessary in order to provide the requested service to you.



Your rights over your personal data

 Destini would like to make sure you are fully aware of your data protection rights. If you are based in the UK, you are entitled to the following rights over your Personal Data:

  1. The right to access: You have the right to request copies of the Personal Data we hold about you.
  2. The right to rectification: You have the right to request that Destini correct any Personal Data about you that is inaccurate. You also have the right to request that Destini complete the Personal Data we hold about you where you believe it is incomplete.
  3. The right to erasure (‘right to be forgotten’): You have the right to request that Destini erases your Personal Data, under certain conditions.
  4. The right to restrict processing: You have the right to request that Destini restricts the processing of your Personal Data, under certain conditions.
  5. The right to object to processing: You have the right to object to Destini’s processing of your Personal Data, under certain conditions.
  6. The right to data portability: You have the right to request that Destini transfers the Personal Data we have collected about you to another organisation, or directly to you, under certain conditions.
  7. The right to withdraw consent: Where we rely on your consent to process your Personal Data (for example where you post Personal Data to a social media account), you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the details set out below. Destini will endeavour to respond to you without undue delay and in any event within one month of receipt of the request.


Contact Destini

If you have questions regarding this privacy statement or the personal information we process, you may contact us at any of the following methods:

Destini Global LLC

222 W. Hubbard Street Suite 300

Chicago, IL 60654

Attn: General Counsel.


For the purposes of Article 27 of the UK GDPR, we have appointed Reed Smith LLP as our UK Representative. Reed Smith are authorised to receive communications relating only to our UK personal data practices on our behalf. Reed Smith can be contacted using the following contact details:

Cynthia O’Donoghue, Partner

c/o Reed Smith LLP

The Broadgate Tower

20 Primrose Street

London EC2A 2RS

+44 (0)20 3116 9494


Contact Supervisory Authority

If you are based in the UK, you have the right to make a complaint about us to a Supervisory Authority.

Should you wish to report a complaint or if you feel that Destini has not addressed your concern in a satisfactory manner, you can complain to the Information Commissioner’s Officer as the UK’s Supervisory Authority, the details for which are here:


Notice of Changes

We reserve the right to change, modify or add to this policy at any time. We may provide you with notice of a change, modification or addition by posting a notice or a revised privacy policy via the product locator. When we update this privacy policy, we will note the date of its most recent modification above.